A word by the director
Promotion of healthy lifestyles and improvement of health of the population, by providing affordable, effective, safe and quality products, and provision of pharmaceutical services by high quality and professional personnel, in an efficient and effective chain of modern and innovative pharmacies is the mission that MOJAapoteka (My Pharmacy) consistently pursues.
A comprehensible approach to the health concept, thorough not only physical but also mental and social health, is the main premise of the MOJAapoteka brand. In line with that is the vision of a different, open and dynamic communication between the pharmacist and the user, as well as continuous enhancement of people's awareness of the importance of prevention and proper treatment of disease.
MOJAapoteka was engendered as a result of local creativeness, and it is an upshot of international experiences and understanding of the need of the local market. MOJAapoteka is designed in line with the most modern standards of the world, meaning that it is an open-type pharmacy, with direct contact between our citizens and the pharmacists.
What makes MOJAapoteka special is the fact that it was created in a way that it can timely respond to all health needs of the user. Today, MOJAapoteka is the leader in retailing drugs and auxiliary medicaments in the RS, and it owns the largest pharmaceutical network of 28 pharmacies and pharmaceutical outposts in the territories of 12 municipalities, with over 600,000 inhabitants or 40% of the whole population of the Republic of Srpska.
The market leader position is the result of a continuous investment in quality and modernization of work of our pharmacies and constant efforts for satisfy the needs of our citizens.
Important investments in setting up and opening new pharmacies, implementation of a new operational concept with open recipes, continuous introduction of a wider assortment of drugs and other products, meticulous development of offers that can timely respond to health needs of our users, investment in human resources and technology, and completefocus on satisfying the needs of our citizens for provision of high quality pharmaceutical services made it possible for us to earn the trust of our citizens and gain new happy customers. In 2010, MOJAapoteka had a positive balance sheet, despite all the negative circumstances in the time of economic crisis and unfavourable business conditions in the environment. That was possible due to great efforts of the employees of MOJAapoteka who make sure that business is conducted following the guidelines of Good pharmaceutical practice and the highest pharmaceutical standards.
Today, MOJAapoteka stands as a benchmark of high standards in the pharmaceutical practice, where our citizens can, at any time, get professional advice about their queries and dilemmas.
In the upcoming period, MOJAapoteka will continue with its activities, investing in the quality and modernization of work processes, opening pharmacies in new geographical markets and renovation of the existing pharmacies, and all that in order to satisfy the needs of our citizens. That is how we bring our vision to life, the vision of being a modern institution serving its customers, employees and wider community, willing to satisfy all pharmaceutical needs of our users, in order to promote, preserve and improve the health of the population.
I wish to use this opportunity to thank all our citizens for their trust, to all the employees for their enthusiasm, effort and knowledge to further develop our institutions, and all our business partners who have worker together with us in the years passed, in promotion, preservation and improvement of the health of our citizens.
Strahinja Kujundžić
